CLIF BAR – Take it to the next level. As everybody has his own preferences, 20 years ago Gary Erickson was sick of eating crude power bars while racing with his bike. He decided to produce something better. After hours in moms californian kitchen he just baked some fresh power bars. What is special about this bar? 100% natural ingredients, thereof 70% out of biological cultivation like oatmeal, brown rice sirup, soy-rice crisps out of soy protein-isolate, riceflour and barley malt extract or roasted soy beans are turning this bar into an energized hammer. Much proteins, a lot of important minerals and vitamines round off this power-bomb.
Text: Patrick Sauter / Fotos: CLIF BAR
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